There is risk and there is uncertainty. Most often risk can be measured gauged and weighed against alternatives. Frequently risk may be managed. As it should. However, appetite for risk differs. Some see opportunity where risk is involved, others perceive but potential loss and a few walk the tightrope – managing risk.
Uncertainty is another matter altogether. In a true uncertainty we cannot calculate the odds and we need to strike a balance between naked prediction and paralysis. This is difficult. As the uncertainty of a situation increases, our brains normally shifts control from the rational side over to the limbic system, the place where emotions, such as anxiety and fear, are generated. This brain quirk works fine if you are potential prey or when in unfamiliar area without proper knowledge of the opposition. The limbic system responds to uncertainty with a knee-jerk fear reaction, and fear inhibits good decision-making. As most people can learn managing this brain quirk and suppress the limbic system, managing uncertainty is also within reach of organizations. And we know how.
We believe in agility, versatility and adaptability. Being informed, having fast reactions and high mobility is your best protection.
We believe in agility, versatility and adaptability. Being informed, having fast reactions and high mobility is your best protection. This means that your organization is best served by tapping into local resources, by designing interactive strategic network, by gaining social license to operate, by cutting red tape, connecting decision-makers and by active two-way communications with stakeholders. Easier said than done – if the human terrain is unfamiliar.
When it comes to your business, there really is no substitute for preparation. This includes a thorough analysis, which places the intellectual processes before the practical ditto. We are thorough bordering on the petty and it may sound banal, but we believe that investing in clients will maximize dividends in a crisis.
Give us an hour of your time and you will be wiser on organizational resilience – we will be wiser on your challenges. Call us at +45 4043 8313 or e-mail firstname.lastname@example.org